Ettore Sottsass

Place: Innsbruck

Born: 1917

Death: 2007

Biography:

Ettore Sottsass was an Italian architect and designer, labeled the godfather of Italian design. Born in Austria and raised in Milan, Sottsass studied architecture at the Politecnico di Torino in Turin and graduated in 1939. After the invasion of Italy by the Anglo-Americans, Sottsass enlisted in the Monterosa Division, a division of the Repubblica Sociale Italiana led by Benito Mussolini and his Republican Fascist Party, to fight in the mountains alongside Hitler's army. After his time in the military, Sottsass opened his own architecture and design firm in Milan, Italy. Here he started designing furniture and experimented with different color, patterns and shapes. His work was often associated with pop culture with his brightly colored whimsical objects. His pieces were often made out of glass and ceramic. After returning home, Ettore Sottsass worked as an architect with his father, often on new modernist versions of buildings that were destroyed during the war. In 1947, living in Milan, he set up his own architectural and industrial design studio, where he began to create work in a variety of different media: ceramic, painting, sculpture, furniture, photography, jewelry, architecture and interior design. In 1954 Sottsass married Fernanda Pivano, a writer, journalist, translator and critic. From 1954 to 1957 he was a member of the International Movement for an Imaginist Bauhaus, resigning due to the movement's perceived aggression and its lack of professionalism. In 1956, Sottsass traveled to New York City and began working in the office of George Nelson. He and Pivano traveled widely while working for Nelson, and returned to Italy after a few months. Also in 1956, Sottsass was commissioned by the American entrepreneur Irving Richards on an exhibition of his ceramics. Back in Italy in 1957, Sottsass joined Poltronova, a semi-industrial producer of contemporary furniture, as an artistic consultant. Much of the furniture he worked on there influenced the design he would create later with Memphis Milano. In 1956, Sottsass was hired by Adriano Olivetti as a design consultant for Olivetti, to design electronic devices and develop the first Italian mainframe computer, the Elea 9003 for which he was awarded the Compasso d'Oro in 1959. He also designed office equipment, typewriters, and furniture. There Sottsass made his name as a designer who, through colour, form and styling, managed to bring office equipment into the realm of popular culture. His first typewriters, the Tekne 3 and the Praxis 48, were characterized by their sobriety and their angularity. With Perry A. King, Sottsass created the Valentine typewriter in 1969 — considered today a milestone in 20th century design and featured in the Museum of Modern Art, Cooper Hewitt, Smithsonian Design Museum, London's Design Museum as well as the Victoria and Albert Museum. Italy's prestigious Association of Industrial Design (ADI) awarded the Valentine its Compasso d'Oro in 1970. While continuing to design for Olivetti in the 1960s, Sottsass developed a range of objects which were expressions of his personal experiences traveling in the United States and India. These objects included large altar-like ceramic sculptures and his 'Superboxes', radical sculptural gestures presented within a context of consumer product, as conceptual statements. Cover