Artist: Massimo Vignelli, Vignelli Associates
Date: 1970
Size: 21 x 29 cm
Museum: Vignelli Center for Design Studies (Rochester, United States)
Technique: Paper
Brochure for Knoll International of Albinson chair. Design: Massimo Vignelli. Photo: Jon Naar.Text from design: Vignelli exhibition label:Knoll InternationalGraphic Program, 1966-1980Starting in 1966 and for many years thereafter, we designed the printed matter for Knoll International, the outstanding furniture company. The catalogue, price lists, and brochures set a new standard for the furniture industry worldwide, and projected the image of design awareness that the company desired. In the early 1970s, we designed the four-color process tabloids on newsprint, which opened the way to a better-designed newspaper format. The consistently high-quality level of photography, copy, and printing set a precedent that has been rarely matched by other firms. Designing for Knoll was a most exciting and rewarding experience for us all because of their total design commitment.
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