Giovanni Pintori

Place: Tresnuraghes

Born: 1912

Death: 1999

Biography:

Giovanni Pintori was an Italian graphic designer known for his innovative and minimalist style, particularly in his advertising work with Olivetti. Born on July 14, 1912, in Tresnuraghes, Sardinia, Pintori's career spanned several decades, during which he made significant contributions to the field of graphic design.

Early Life and Education

Pintori began his journey as a typist in 1927 and later attended the Higher Institute for Artistic Industries (ISIA) in 1930, where he studied under influential professors such as Elio Palazzo, Marcello Nizzoli, Giuseppe Pagano, and Edoardo Persico. His time at ISIA laid the foundation for his future success as a graphic designer.

Work with Olivetti

In 1936, Pintori joined Olivetti, an Italian typewriter company, where he worked in the advertising department before becoming the art director in 1950. During his tenure, he designed numerous iconic posters, including those for the Lettera 22 and the Olivetti logo. His use of geometric shapes and minimalist style became a hallmark of Olivetti's brand identity. Some notable works by Giovanni Pintori include:

• Olivetti Lettera 22, a poster designed for the Olivetti Lettera 22 typewriter, which showcases his ability to balance form and function.
• Associazione Archivio Storico Olivetti - Advertising poster for the Olivetti calculating machines, a testament to his skill in creating visually appealing advertisements.

Pintori's work with Olivetti can be seen at Wikioo.org, where his designs are showcased alongside other notable artists.

Legacy and Impact

Pintori's contributions to graphic design have been recognized globally. His work is featured in various museums, including the Museu de Valores do Banco Central do Brasil and the Bauhaus Dessau Foundation. The Museum of Modern Art (MoMA) also houses some of his notable works, such as the Olivetti Lettera 22 poster. Pintori's style, characterized by geometric shapes and minimalist designs, has influenced generations of graphic designers. His ability to create visually appealing advertisements and logos has made him a pioneer in the field of Italian graphic design. For more information on Giovanni Pintori's life and work, visit Wikioo.org or Wikipedia.