Speedo International Ltd

Place: Sydney

Born: 1914

Biography:

Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. The company was founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence, which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval. In accordance with its Australian roots, Speedo uses a boomerang as its symbol. Due to its success in the swimwear industry, the word 'Speedo' has become a generic trademark for racing bathing suits.